United States Privacy Policy

This policy was last updated on 18 October 2021 to clarify how customer data will be used by our Event Partners.


Please read this Privacy Policy carefully as it sets out how DICE Group (“DICE”, “we” or “us”) uses your personal information:

  1. where you are a DICE customer, to provide you with the DICE mobile software application (the “App”) and websites (together with the App, collectively the “Services”);
  2. where you are a performing artist performing at an event featured in the App (“Artist”), to provide you with services relating to our ticketing services and platform;
  3. where you are a promoter, organiser, manager, artist, or venue where we are a disclosed ticketing agent selling tickets on your behalf (“Event Partner”), to provide you with services relating to our ticketing services and platform; and
  4. where you are a job candidate, to consider your employment application.

If you have any questions about this Privacy Policy, please contact us at help@dice.fm. We may change this policy from time to time so please check the Help Centre within the App or our website from time to time for any updates. If we make material changes in the way we use your personal information, we will notify you by posting a notice on the App and/or our website or sending you an email at the email address provided at the time of registration. This Privacy Policy applies to our customers, and to other individuals whose data we may process except for our employees, candidates, event partners and artists.


1.1. DICE comprises various group companies, including DICE FM Ltd (98 De Beauvoir Road, London N1 4EN UK),  DICE FM Inc (Corporation Trust Center 1209 Orange St, Wilmington, New Castle, 19801, Delaware, US), DICE FM SPAIN S.L.U (Spain), DICE FM (France), DICE FM Italy S.R.L (Italy) and DICE FM Australia Pty Ltd (Australia), (DICE Group). This Privacy Policy is issued on behalf of the DICE Group so when we mention DICE, we, us or our in this Privacy Policy, we are referring to the relevant company in the DICE Group responsible for processing your data. DICE FM Ltd is the data controller and responsible for this website.

1.2. We are a disclosed ticketing agent selling tickets via the Services on behalf of the Event Partners.


This Privacy Policy explains how we use your personal information and other data we collect when you use the Services.


3.1. All personal information you provide to us when registering with the Services, interacting with us, and any personal information generated by your navigation and use of the Services, will be processed and stored by DICE to manage registration and ticket sales. We also use this information to analyse trends in our users' behaviour to help us to determine your preferences, habits, tastes, geographic location and favourite artists and events in order to maximise your use and enjoyment of the Services; this is the Discovery feature. Additionally, we may take some information from the email communications between you and DICE and store it in separate documents. Where you are an Artist or Event Partner, we may collect your personal information directly from you, your business partners, colleagues and open internet sources. We have further listed the ways in which we use your personal information at Clause 5 below.

3.2. The types of personal information we collect may include:

  1. Contact details – including your name, email address, phone number, postal address and date of birth;
  2. Payment card and billing details – when you buy tickets via the Services we will require payment and billing information (such as your address and postcode) in order to handle the processing and despatch of ticket orders;
  3. Location data – we may collect your IP address, and if you allow us to connect to your device’s geolocation functionality, we may collect your GPS data. We will use the location data to improve personalised recommendations in the Services on what events are near you. You can turn off the App's ability to access your geolocation at any time through your device’s general or privacy settings;
  4. Your image or recordings – we may obtain photographs, audio or video recordings of events listed on the Services. We may reproduce and/or publish your image in the App, our website, and in other promotional materials, social networking channels and other materials related to the Services;
  5. Your preferences – we may collect information about your purchase history, events you have viewed, attended or enquired about, any events you have joined a waiting list for, shared or invited people to attend and any feedback you may give or reviews you may submit;
  6. Music library (e.g. Spotify or Apple Music) – if you allow us to connect to your music library, we may collect and hold information on your musical interests in order to improve the personalised recommendations through the Services;
  7. Your interactions with us – for example if you send us information via email, survey, social media, customer service communications or other methods, this may be stored on our systems; and
  8. Technical information – when you use the Services, DICE automatically receives and records information on its server logs from your browser or mobile platform, including the location, IP address, cookie information and details about the page you requested. We also collect information regarding your use of the Services, mobile device information and browser information.


4.1. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies contain information that is transferred to your device hard drive.

4.2. Our App does not use cookies.

4.3. We use the following cookies on our website:

  1. Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  2. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  3. Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  4. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. Where a marketing purpose is pursued in this regard, we will ask for your consent first.
  5. Tracking Pixels. Our website may use customised electronic marketing technology based on “tracking pixels”, which is a transparent graphic image or Javascript code, sometimes called a web beacon or tracking beacon, placed on certain pages of our website or in emails. The web page is served from the site’s domain, whereas the image is served from the ad server’s domain. A tracking pixel collects information from a webpage’s header, such as a visitor’s IP address or browser, which is forwarded to an advertiser (Facebook, Google, etc.) for the purpose of providing advertising to its customers that is based on their personal interests. This technology also allows the advertiser to improve those personalised ads so that they become more relevant to the respective user. 
  6. Third Parties. We also work with third-party companies, including events organisers, that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may collect information about your visits to our websites and your interaction with our advertising and other communications.

4.4. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. You can opt out of cookies using the links below:

4.5 You can refuse to have your activity on our website collected by tracking pixels by clicking on this link: http://optout.networkadvertising.org/?c=1

4.6 We may combine the information we collect through cookies and pixel tags with other information we have collected from you, based on DICE’s legitimate interest, as this information may be used to improve our websites, to personalise your online experience, to tailor our communications with you, to determine the effectiveness of our advertising, and for other internal business purposes.


5.1. As well as the purposes described above at Clause 3.1, we use the personal information we collect to:

  1. administer the App and the Services or any other purposes required in order to allow us to provide the Services;
  2. communicate with you via email, SMS, in-App notifications and push notifications about your purchases via the Services, including tickets (and the events they relate to) and any other non-ticket items;
  3. fulfil your orders for tickets and other non-ticket items purchased via the Services;
  4. provide better content, services, marketing, and support to you. For example, we may need to use your information to administer your account or provide you with information in connection with any purchases or events you have expressed an interest in;
  5. perform our contract with Event Partners and/or Artists;
  6. provide information in relation to the Services;
  7. promote the events features on the Services;
  8. improve the Services, including by means of website and App data analytics;
  9. administer business relationships with Event Partners in order to allow us to provide the Services, including to provide customer service to Event Partners;
  10. consider your employment application, and communicate with you in relation to such employment application;
  11. perform HR and recruitment analytics;
  12. administer and fulfil any competitions available to users via the Services and communicate with you about those competitions. Note that there may be specific terms in the competition terms and conditions relating to your personal information; and
  13. to profile individual and demographic trends of people attending or showing an interest in certain events or artists. This helps us to provide you with recommendations of similar things you might like or find interesting, via the Discovery feature or otherwise. We do this by making assumptions based on an analysis of the information we hold, including the events you have viewed, waiting lists you have joined, and tickets you have purchased. For example, if you purchased tickets to an event, we might show you more events of this specific genre or type, or events by similar artists.

5.2. We also use the information that we collect about you for operational purposes, including:

  1. to provide customer service, including to respond to your enquiries and fulfil any of your requests for information;
  2. carry out verification checks, including to verify your identity when collecting tickets at a venue, to check that you meet any minimum age requirements, or to check that any restrictions on the reselling of tickets have been complied with;
  3. to send you important information regarding the Services, or other technical notices, updates, security alerts, and support and administrative messages; and
  4. as we believe to be necessary or appropriate under applicable law, to enforce our rights or to respond to requests from law enforcement and other government authorities.

5.3. Where we rely on your consent to process your personal information, you may withdraw your consent at any time by emailing us at help@dice.fm or via methods set out in this Privacy Policy. If you withdraw your consent, this will not affect the lawfulness of any processing which has taken place before you have withdrawn your consent.


6.1. We may send you marketing communications via email and push notifications. If you do not want to receive any marketing emails from us, you can edit your preferences in the communication controls centre in App (called ‘Messages’) or unsubscribe from emails by following the unsubscribe directions provided in the footer of each one. If you do not want to receive push notifications from us you may opt out by changing your preferences in the ‘Messages’ control centre in the App or change the appropriate settings directly on your mobile device. Please note that to access the communication controls centre (‘Messages’) you must have the App version 3.17.0 or above.

6.2. Where you opt out of receiving these marketing communications, we may still process your personal information for other purposes, as set out in this Privacy Policy.

6.3.We may pass your details to the relevant Event Partner or third party so that they can contact you for marketing purposes. If you change your mind and do not want to receive such marketing messages, you can opt out by contacting that third party direct or by unsubscribing using any available ‘unsubscribe’ link or similar in that third party’s emails to you. Alternatively, to opt out of marketing messages for all third parties, you could edit your preferences in the communication controls centre in App (called ‘Messages’). We will notify the relevant third parties of your change in preferences, normally within 7 business days. Note that it may take longer for each third party to action your request.


7.1. We do not rent or sell your personal information to anyone without your explicit consent, but, subject to the need to perform the contract with you and our other business purposes set out in this Privacy Policy, we may share your personal information in the ways described below:

  1. Agents and suppliers – We employ other companies and individuals to perform functions on our behalf, including our storage providers, HR and recruitment service providers, communications providers, CRM providers, marketing providers, payment processing suppliers and data analytics services providers. We do not share your personal information with our agents or suppliers except as is necessary in order to enable them to provide us with a service.
  2. We may disclose your personal data to the following categories of third-party recipients:
Recipient category Explanation
Hosting We may share your personal data with cloud storage providers.
Analytic tools We may share your personal data with analytics and search engine service providers.
Administration and support tools We may share your personal data with support software providers.
Emailing We may share your personal data with emailing service providers.
CRM We may share your personal data with CRM providers.
Payment processing We may share your personal data with online payment processing providers.
Messaging and collaboration tools We may share your personal data with messaging and collaboration software providers.
  1. Third Parties – We may integrate with other third party products and services such as Spotify to enable certain features of the Services. We do not share your personal information with them except as is necessary in order to allow them to perform the features requiring their integration.
  2. Competition partners – When offering competitions or other prize draw, via the Services, we may process your personal information in order to manage your entry and contact you if you are a winner.
    1. We may share your name and country of residence with anyone who asks for winner’s details; and
    2. We may use your name and image in publicity materials as we see fit.
  3. We may share your personal information with our competition partner for the purpose of administering the competition (for example, arranging for the prize to be provided to the winner).
  4. Event Partners – We are a ticketing agent, so we sell you tickets to events on behalf of the Event Partner for that event. We therefore need to share your personal details with them and other parties involved in the provision of the event (such as the venue) so they can provide you with information about the event such as last-minute changes, or for the purposes of ticket validation upon entry to a venue. We may also need to share your information with them in terms of sales control. Event partners can access customer information such as name, email address and a phone number. If you follow an artist using the App, we may also share your information with them. We are not responsible or liable for the actions of such third parties, and if you wish to complain about the use of your personal information by such third party then you should contact the relevant third party directly.
  5. Other reasons – We may also share your personal information with a purchaser or potential purchaser of our business and in some circumstances, we may have to disclose your personal information by law, either because a court or the police or other law enforcement agency has asked us for it, to enforce our legal rights, or to prevent fraud or ticket-touting for example.

7.2. We may also provide our partners with anonymous information about how users, collectively, use the App and website so that they can understand how often people use their services, the App and the website.

7.3. By providing us with personal information, you consent to the disclosure of your information outside the USand acknowledge that we are not required to ensure that overseas recipients handle that personal information in compliance with US federal data protection laws. You acknowledge that some overseas third parties may not be regulated by US data protection laws and if any third party engages in any act or practice that contravenes these laws, it would not be accountable under US legislation and you will not be able to seek redress under US data protection laws.


8.1. If you give us information (including personal information) on behalf of someone else, you confirm that the other person has given you permission to act on his/her behalf and has agreed that you can:

  1. provide their personal information to us;
  2. give consent on their behalf to the processing of their personal information;
  3. receive on their behalf any data protection notices; and
  4. give consent to the transfer of the individual’s personal information abroad.

8.2. Such consent should be proved by providing DICE with the written authorisation from the individual or the document which demonstrates power to represent him or her. In case these documents are not available, additional alternatives can be settled.

8.3. Where personal information has not been obtained from the individual, DICE will, upon request, provide the individual with the suitable information about how we handle their personal information, which is addressed by this Privacy Policy.


9.1. We may retain your personal information for as long as we require for the purposes for which it is collected or as is otherwise required by applicable law. If you terminate your account on the App and website, cease using the Services, or our agreement with you is terminated, we may continue to process your personal information in accordance with applicable law and this Privacy Policy.

9.2. We may delete accounts or specific information before account deactivation where we believe it may no longer be relevant or where an account has been inactive for more than a year. Purchase history may be deleted after 8 years.

For more details about our retention periods, please contact us at help@dice.fm.


10.1. Choice and consent - Please read this Privacy Policy carefully. By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of this Site or the products and/or services offered on or through it.

10.2. Anonymity - Where practicable we will give you the option of not identifying yourself or using a pseudonym in your dealings with us.

10.3. Restrict - If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

10.3. Access - You may request details of the personal information that we hold about you. An administrative fee may be payable for the provision of such information.

10.3. Correction - If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

If you would like to exercise these rights, please write to us or email us at help@dice.fm.


Should you have any complaints about how we handle your personal information, please contact us at help@dice.fm. 

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